I believe that branding can have a HUGE impact on how parents and community members think and feel about what is going on in our schools and classrooms. Branding is why I pay $4 for a cup of coffee with a Starbucks logo on the side over $1 at a gas station. That brand has come to mean quality (and also yummy flavors) to me – and I believe it is worth it. Isn’t that how we want our communities to see what we are doing as educators? As quality. As worthwhile! Continue reading →