I believe that branding can have a HUGE impact on how parents and community members think and feel about what is going on in our schools and classrooms. Branding is why I pay $4 for a cup of coffee with a Starbucks logo on the side over $1 at a gas station. That brand has come to mean quality (and also yummy flavors) to me – and I believe it is worth it. Isn’t that how we want our communities to see what we are doing as educators? As quality. As worthwhile! Continue reading
Educators are hearing all the time how we need to market our schools and classrooms – telling our story – the great things happening in our classrooms – so that others don’t fill in the void with negative stories. So many educators have jumped on board with this idea of sharing our stories and pointing the spotlight to all the positive things happening in our schools, but how can we do that most effectively? What do the marketing experts say? They say we should be using visuals to SHOW our story as we tell it. Continue reading
Meredith Akers 